The following article appeared originally as a “CU Journal Best Practices” entry
by: Paul Simons, President/CEO (PSimons@creditunion1.org)
We are big on shared branching. It promotes the cooperative nature of credit unions to our members, which certainly has a great appeal in today’s disdain for Wall Street and Wall Street bankers. Second, there’s nothing like brick and mortar that gives members the feeling that their credit union is always available to them.
We needed assistance in this area back in 2004, however. So we began working with shared branch networking provider, CU Centers, only as an Issuer, meaning our members could perform transactions at other credit union shared branch locations. Our branches initially were not part of the network. In April 2007, we began opening our branches to shared branching transactions and it took us until January 2008 to cross the threshold where the income received from acquired transactions exceeded what we paid for our members performing transactions at other credit union owned branches. For example, in August of 2018 we netted over $52,000 in excess of our cost – which annualized is more than a half million dollars in additional income for Credit Union 1.
Gross revenue to Credit Union 1 generated by processing transactions for other credit unions’ members over the last 12 months = $790,772
Actual net revenue to Credit Union 1 after all transaction costs from its members using network locations over the last 12 months = $528,321
Credit Union 1 locations processed transactions for members of 1,606 different credit unions whose main offices are in 47 states, DC, or Puerto Rico in the last year.
Credit Union 1 members deposited more than $19 million at shared branch locations in the last 12 months.
Although the revenue is good for us, we’re also providing a service to the industry by allowing access at Credit Union 1 locations to members of the network’s 1,800 credit unions (1,600 of which have had a member use a Credit Union 1 facility). Without the access to our Chicagoland branches, many of those 1,600 credit unions would lose membership due to lack of convenience.
The biggest benefit with shared branching is retaining members who have moved out of our service area by being able to offer them a brick and mortar remote location where they feel comfortable transacting their Credit Union 1 business. My daughter, for example, was excited to be able to conduct her Credit Union 1 business remotely at a shared branching location on the University of Dayton campus of the Day Air Credit Union, while attending school in Dayton, Ohio.
The wide diversity of the shared branch network and the fact that our members reside all over the United States is what makes shared branching work for us and our members. This has certainly become apparent to me when I get reports from the network that show our members have done shared branching transactions in all 50 states including Washington, D.C. – as well as Japan, South Korea, Germany, and Puerto Rico.
I am also amazed that our members used 2,957 different branch locations of 982 various credit unions in the past year. The network truly works for us and our members.