CREDIT UNION GUIDE
Thank you for participating in our 2024 Shared Branching Awareness Week! This guide will provide everything you need to successfully remind your members of this invaluable service as well as our cooperative nature. We have included additional resources below for starting your campaign.
When promoting the event, we need to keep in mind:
- The key message is for members to become aware of the convenience.
- Educate what shared branching is and examples of when it may be used (disaster recovery, vacation, college students, etc.)
For additional information and questions, please reach out to Chuck Barr or Ann Faires at info@cucenters.com
COMMUNICATION RESOURCES
Before the celebration takes place, share the message below with your members however you see fit. Make any changes/edits necessary!
[Credit Union Name] is excited to share that we are joining our fellow credit unions across the country to celebrate Shared Branching Awareness Week May 20-24. Throughout the week, we will be reminding 1.3 million members across the U.S. of this added value that makes life easier.
[Credit Union Name] has proudly partnered with other credit unions across the country to provide you convenient access to your accounts and money, creating the Shared Branching network that allows members of other credit unions to use their branches to conduct basic transactions. What does that mean for you? You can conduct transactions at more than 5,000 locations nationwide. Whether you are across town and can’t get to your branch or have relocated, your credit union remains accessible because of Shared Branching.
Stop by your local branch and celebrate what makes your membership at a credit union so unique. Looking for a local shared branch location? Click here to find one closest to you!
For shorter communications or as a follow up to the above:
[Credit Union Name] is gearing up for Shared Branching Awareness Week May 20-24. Throughout the week, we will be reminding our members of this invaluable service that gives you access to your account at more than 5,000 locations nationwide.
Stop by your local branch and celebrate what makes your membership at a credit union so unique. Looking for a local shared branch location? Click here to find one closest to you!
MARKETING COLLATERAL
You can easily access all the marketing material you will need by clicking on the links below. You can also find this on our website www.cucenters.com, Marketing Toolkit, Shared Branch Awareness Week.
Graphics
- SB QR Code
- Convenient Locations
- CU Collaboration
- More than 5000 branches
- Here There Everywhere
- SBAW OUT
- Shared-Branching – banner Ad
Video
PLAN A FESTIVE WEEK IN YOUR CREDIT UNION
- Build hype around the celebration at least one week beforehand!
- Get the word out about the awareness campaign by displaying posters and flyers.
SOCIAL MEDIA
Throughout the week, credit unions can use the content below on social media:
- Initial post: Happy Shared Branching Awareness Week! To kick start the festivities, join us at any one of our branches…. [INCLUDE IMAGE/VIDEO]
- Be sure to include samples of when/how shared branching is used: disaster recovery, vacation, college students [INCLUDE IMAGE/VIDEO] • [Credit Union Name] has partnered with other credit unions across the country to provide members better and more convenient access to their accounts and money. Proudly, we are a part of the Shared Branching network, a national network of credit unions that allow members of other credit unions to use their branches to conduct basic teller transactions. [INCLUDE IMAGE/VIDEO]
- You can conduct several basic transactions on your [Credit Union Name] account at more than 5,000 Shared Branching locations nationwide. [INCLUDE IMAGE/VIDEO]
- What can you do at a Shared Branching location? Almost everything you normally do with a teller at [Credit Union Name], and there’s no additional charge to you. You can make deposits, withdraw money, cash checks, transfer funds, make loan payments, and more. [INCLUDE IMAGE/VIDEO]
- Credit unions joined forces a long time ago to allow members from one credit union to use another credit union’s facilities that were more conveniently located to conduct transactions. Wild, right? Beginning with just a handful of locations in one locale, the network has spread across the country like wildfire. [INCLUDE IMAGE/VIDEO]